Digital Product Designer

JO MALONE

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JO MALONE

2017
ALEXA SKILL PROOF OF CONCEPT
My role: UX DesignER

 

The ask:

Create a gift finder for the brand Jo Malone using Amazon Alexa voice assistant.

Insights:

In voice interfaces the key is the dialogue. Tone and terms have to be very close to the brand you'll develop the skill for.

Define accurately the personas beacuse you can catch in some cultural pitfall. (eg. mentioning alcohol for a Middle Eastern audience)-

 

RESEARCH

 

Moodboards and Personas help to dive into the classiness of a British brand like Jo Malone.

 

Every fragrance was taken as suggestion generator to create three simple questions that helps the user choose the right fragrance for their significant other. 

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Try the prototype developed with Twine

"Alexa, ask Jo Malone to find me a gift"

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