HELLO, my name is Luca

When i was young i was the least choice in the school soccer team but the first to call when a computer broke, so i began googling things since early 2000 and have been fascinated by Internet. After years of Computer Science studies and random geekery, now i'm an UX Designer with agency and client side experience across various sectors (Fashion E-commerce, B2B web apps and interactive websites). 
I’ve found my first job thanks to a tweet: Web Developer at H-ART, now an part of AKQA Network. I've chosen my second job to get my hands dirty in user experience joining a startup, Responsa and be in charge to completely redesign the product.
Thanks to Ratatouille App, an iOS app to share overstocked food I’ve designed with some friends, I succeded to work for YOOX NET-A-PORTER GROUP, - I suppose it was because fashion people wants food away from them - so for me it was a success. 

I like to work in passionate teams to create systems that are intuitive and good looking with a delightful experience.  My recent past experience as a developer drive me to try and experiment new cutting-edge technologies working side by side with designers and developers.
My approach is a mix of quantitative and qualitative UX methods to make a real and significant contribution to main KPIs and user satisfaction with no compromise on design.

You can find me on Twitter and Linkedin where i share and pubish content about user experience and development. If you want you can contact me also by email